Digital media is a vital component of MBA programmes as it revolutionises marketing, advertising, consumer insights, e-commerce, branding, data analytics, and entrepreneurship. They are important because they enable students to understand and leverage digital marketing, consumer behaviour, e-commerce, branding, data analytics, and entrepreneurship, ensuring they can stay competitive and make informed decisions in the digital age.
In the fourth semester, students have the opportunity to select from three distinct options namely:
Professional Development and Work Placement: Gain a deeper understanding of real-world management and business challenges.
Building Business Insights: Analyse organisational challenges, apply knowledge, and provide valuable strategies, plans, ideas, suggestions, and solutions to develop new ventures.
Dissertation: Investigate a specific research question or area of interest in-depth and produce a substantial piece of scholarly work.