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bba-advertising-and-marketing

collage

London Metropolitan University (LMU) ✈️

degree|Management

BBA Advertising and Marketing (BA HONS)

Eligible Criteria: Academic Level NEB +2 overall aggregate of 2.2 CGPA (55%) or above with each subject (theory and practical) grade D or above, and SEE Mathematics score of C+ (55%) or above. For A-Levels, a minimum of 3.5 credits and at least a grade of D and above English Proficiency English NEB XII Marks grade C+ or above or 2.4 GPA. Applicants not meeting the aforementioned criteria for English can demonstrate their English proficiency with the following internationally recognised English Tests: For Level 4 or Year 1 BBA Pass in General Paper or English Language or IELTS 6 or PTE 57.

This course provides you with career-oriented experience which explores the contemporary aspects of modern advertising, marketing communications and public relations. It builds a foundation through theoretical, and practical knowledge of creative advertisement development, brand management, public relations, media management, and international marketing.

Courses:

YEAR 1

Code

Name

Cr. Hours

-

Principles of Management

-

Business Law and Ethics

-

Understanding and Managing Data

-

Principles of Marketing

-

Managing People in Organisations

-

Financial Accounting

-

Understanding the Business and Economic Environment

-

Learning Through Organisations

YEAR 2

Code

Name

Cr. Hours

-

Leading Innovation and Entrepreneurship

-

Problem-Solving: Methods and Analysis

-

Talent Resourcing and Development

-

Business Writing and Effective Communication

-

Organisation Design and Management

-

Leading, Managing and Developing People

-

Effective Project Management

YEAR 3

Code

Name

Cr. Hours

-

Achieve Your Potential

-

Personal Finance

-

Advertisements: Theory, Process and Practice

-

Managing Brands

-

Creative Advertising and Copywriting

-

Managing Customer PR and Media Relations

-

International Marketing and Sales in the Digital Era

YEAR 4

Code

Name

Cr. Hours

-

Learning through Work II

-

Creating a Winning Business II

-

Developing Breakthrough Leadership Skills

-

Corporate Social Responsibility and Sustainability

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