London Metropolitan University (LMU) ✈️
BBA Digital Business Management (BA HONS)
Eligible Criteria: Academic Level NEB +2 overall aggregate of 2.2 CGPA (55%) or above with each subject (theory and practical) grade D or above, and SEE Mathematics score of C+ (55%) or above. For A-Levels, a minimum of 3.5 credits and at least a grade of D and above English Proficiency English NEB XII Marks grade C+ or above or 2.4 GPA. Applicants not meeting the aforementioned criteria for English can demonstrate their English proficiency with the following internationally recognised English Tests: For Level 4 or Year 1 BBA Pass in General Paper or English Language or IELTS 6 or PTE 57.
This specialisation focuses on an in-depth understanding of the different levels of the business management process, from concept elaboration and strategic conceptualisation to strategic analysis. The modules provide you with the required skills and abilities that are essential for the digitisation of businesses, accompanied by topics such as Artificial Intelligence, Big Data, Digital Business Management, and Digital Marketing.
Courses:
YEAR 1
Code
Name
Cr. Hours
-
Principles of Management
-
Business Law and Ethics
-
Understanding and Managing Data
-
Principles of Marketing
-
Managing People in Organisations
-
Financial Accounting
-
Understanding the Business and Economic Environment
-
Learning Through Organisations
YEAR 2
Code
Name
Cr. Hours
-
Leading Innovation and Entrepreneurship
-
Problem-Solving: Methods and Analysis
-
Talent Resourcing and Development
-
Business Writing and Effective Communication
-
Organisation Design and Management
-
Leading, Managing and Developing People
-
Effective Project Management
YEAR 3
Code
Name
Cr. Hours
-
Achieve Your Potential
-
Personal Finance
-
Use of Artificial Intelligence and Big Data in Business
-
Emerging Technology in Digital Business Management
-
Digital and Social Media Marketing
-
Applied Information Technology for Professional Practice
-
Digital Marketing Trends and Practice
-
International Marketing and Sales in the Digital Era
YEAR 4
Code
Name
Cr. Hours
-
Learning through Work II
-
Creating a Winning Business II
-
Developing Breakthrough Leadership Skills
-
Corporate Social Responsibility and Sustainability
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