This course aims to provide students with essential knowledge and skills to effectively communicate messages, understand consumer behaviour, develop strategies, build strong brands, and make informed marketing decisions. It involves strategic planning, consumer behaviour analysis, branding, creative development, market research, marketing strategy, product management, integrated marketing communications, and marketing analytics.

Studying advertising and marketing in an MBA programme equips students with a solid foundation to understand consumer behaviour, develop effective strategies, build strong brands, and make informed marketing decisions in today's competitive business landscape.

In the fourth semester, students have the opportunity to select from three distinct options namely:

Professional Development and Work Placement: Gain a deeper understanding of real-world management and business challenges.

Building Business Insights: Analyse organisational challenges, apply knowledge, and provide valuable strategies, plans, ideas, suggestions, and solutions to develop new ventures.

Dissertation: Investigate a specific research question or area of interest in-depth and produce a substantial piece of scholarly work.