London Metropolitan University (LMU) ✈️
BBA Advertising and Marketing (BA HONS)
Eligible Criteria: Academic Level NEB +2 overall aggregate of 2.2 CGPA (55%) or above with each subject (theory and practical) grade D or above, and SEE Mathematics score of C+ (55%) or above. For A-Levels, a minimum of 3.5 credits and at least a grade of D and above English Proficiency English NEB XII Marks grade C+ or above or 2.4 GPA. Applicants not meeting the aforementioned criteria for English can demonstrate their English proficiency with the following internationally recognised English Tests: For Level 4 or Year 1 BBA Pass in General Paper or English Language or IELTS 6 or PTE 57.
This course provides you with career-oriented experience which explores the contemporary aspects of modern advertising, marketing communications and public relations. It builds a foundation through theoretical, and practical knowledge of creative advertisement development, brand management, public relations, media management, and international marketing.
Courses:
YEAR 1
Code
Name
Cr. Hours
-
Principles of Management
-
Business Law and Ethics
-
Understanding and Managing Data
-
Principles of Marketing
-
Managing People in Organisations
-
Financial Accounting
-
Understanding the Business and Economic Environment
-
Learning Through Organisations
YEAR 2
Code
Name
Cr. Hours
-
Leading Innovation and Entrepreneurship
-
Problem-Solving: Methods and Analysis
-
Talent Resourcing and Development
-
Business Writing and Effective Communication
-
Organisation Design and Management
-
Leading, Managing and Developing People
-
Effective Project Management
YEAR 3
Code
Name
Cr. Hours
-
Achieve Your Potential
-
Personal Finance
-
Advertisements: Theory, Process and Practice
-
Managing Brands
-
Creative Advertising and Copywriting
-
Managing Customer PR and Media Relations
-
International Marketing and Sales in the Digital Era
YEAR 4
Code
Name
Cr. Hours
-
Learning through Work II
-
Creating a Winning Business II
-
Developing Breakthrough Leadership Skills
-
Corporate Social Responsibility and Sustainability
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