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Westcliff University (WU) ✈️

degree|Management

MBA in Marketing Management (MBAMM)

Eligible Criteria: To be eligible for an MBA in Marketing Management at King's College, you generally need a Bachelor's degree and a minimum of 45% in your undergraduate studies. You'll also need to submit transcripts and certificates, along with an ID document. The admissions process also includes a Statement of Purpose (SOP), an entrance examination, and a personal interview.

MBA Marketing Program aims to provide an in-depth understanding of the most current thinking and practices in the marketing field. The course focuses on training students in the principles and practices of marketing tools and techniques and skills that students need in the professional market. Students will get an in-depth idea about sales management, consumer behavior, strategic brand management, and many more areas that are required to become a successful marketer. Learning Outcomes. Develop ethical and culturally sensitive strategic business communication skills to manage professional relationships in business environments. Choose advanced data analysis techniques with ethical consideration to make strategic and informed business decisions   Construct strategic business plans to enhance understanding of market trends, competitor analysis, and risk. Devise innovative solutions that exemplify entrepreneurial thinking and foster a culture of innovation for business success. Appraise strategic management applications and practices to transform organizations that can adapt to market demand

Courses:

SEMESTER 1

Code

Name

Cr. Hours

-

MGT 600 Influential & Impactful Communication

-

MKT 500 Marketing Management

-

ORG 500 Organizational Behavior

-

LDR 500 Organizational Leadership

SEMESTER 2

Code

Name

Cr. Hours

-

ECO 500 Managerial Economics

-

ENT 500 Entrepreneurial Concepts and Mindset

-

MIS 500 Managing Information Systems & Technology

SEMESTER 3

Code

Name

Cr. Hours

-

FIN 500 Financial & Accounting Skills for Managers

-

MGT 601 Operation Management

-

BUS 650 Emerging Technologies

-

PMP 601 Project Management

SEMESTER 4

Code

Name

Cr. Hours

-

RES 600 Business Research Methodology

-

MGT 603 Sales Management

-

MKT 601 Digital Marketing Metrics & Management

SEMESTER 5

Code

Name

Cr. Hours

-

MKT 606 New Product Development

-

MKT 600 Consumer Behavior & the Decision-Making Process

-

MGT 605 Managerial Decision Making

-

MKT 603 Strategic Brand Management

SEMESTER 6

Code

Name

Cr. Hours

-

MGT 500 Strategic Management in a Globalized Economy

-

CAP 600 Applied Methods Capstone or CAP 611 SMART Capstone

-

Graduate Project / Research / Thesis

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