Bachelor of Business Administration (BBA) in Marketing is a four-year undergraduate program affiliated with SAIM University. The program focuses on modern marketing strategies, consumer behavior, digital marketing, brand management, sales, advertising, market research, and business communication. Students gain practical knowledge in content marketing, social media marketing, marketing analytics, data visualization, customer relationship management, and global marketing. The curriculum combines business fundamentals with hands-on projects, case studies, and cooperative education to prepare students for the evolving digital marketplace. Graduates can pursue careers as Marketing Executives, Brand Managers, Digital Marketing Specialists, Market Research Analysts, Sales Managers, Advertising Professionals, Social Media Strategists, and Business Development Officers in both national and international organizations.